Signages are graphic representations of information. The visual medium has always been the most effective medium to communicate information, it enhances comprehension and recollection. We have all witnessed billboards, roadside or sidewalk signs, banners, and vehicle graphics. They are some of the most common forms of signage that we come across in our day-to-day life. As a marketing agency or graphic designer, we all know the importance of color and the certain emotions they elicit from the viewers. There is not a thing as bad color as each color brings out its unique expression, however, combining certain colors that don’t go well with each other is a sure-fire sign of avoiding it just as combining colors that go well with each other is a sure-fire sign of employing it. Creation Art is good at signage designing with its team of experts in graphic designing. You can also check out Creative Sign who is also good at signage Singapore. Creative Sign is the number one company of signage in Singapore.
Following are some of the colors and color combinations that you must ignore for your signage.
Light colors on Light Background
Certain light colors when combined with other light colors might create a profound impression on the viewer but if you are using light-colored text on a light background in your signage, chances are that it is going to be extremely unpleasant for the reader. The overall combination of the light colors and the background might decrease the readability of the information. Colors such as Green or Yellow on white background must be avoided at all costs.
Dark colors on dark background
Similarly, dark colors on dark backgrounds also irritate viewers. Colors such as blue, magenta, and red on a black background are collectively repulsive, blue and magenta are hard to read on black and black as background color overwhelms every other color.
Light colors on textured background
Another combination that is to be equally ignored is colored text and textured background. Colors like green or pink on a textured background are extremely bad decisions because they will come across as a messy collection of stuff and the viewer will not be able to read or even encourage efforts to understand the information.
There are many other color combinations such as rainbow-colored background or neon-colored background set against dark or light-colored text, which are also to be ignored. When creating signage, focus on finding the right balance between attention and comprehension of information.